Profile – Jupiter Group
Jupiter Group was established in 1989 with the vision of evolving into a multi-brand company that always stays one step ahead of the rapidly changing, technologically progressive times, to provide sustained value for money to the discerning consumer. By combining our strengths of marketing, sales, customer service, warehousing and financial acumen, our expression of business interest has left its indelible mark – as demonstrated through millions of loyal, delighted customers and consequentially, several rewarding ventures.
We first ventured into the distribution of the “Maglite” brand of flashlights (manufactured in USA) and focused our astute marketing skills on this flashlight brand. We soon hit bulls eye, with “Maglite” transforming it into the biggest market grosser in the Middle East. Encouraged by this achievement we turned our attention to another flashlight brand Acculux (manufactured in Germany) – the inventor of rechargeable flashlights. In spite of the brand being a formidable force in the western hemisphere, it had been unsuccessful in penetrating the Middle East market. Once again, we demonstrated our marketing prowess to penetrate and grow the GCC market for Acculux.
Having tasted success with third party brands, we refused to sit back and relax. We drew upon our strengths of market knowledge and consumer insights to pave the way for our own brand which paved the way for the BRITELITE range of flashlights. It was history in the making as we created and sustained an enviable brand equity that left the then market leaders stunned.We soon diversified into the consumer electronics and home appliances segments under a fresh brand – VINVERTH. We rolled out a multitude of products not limited to Emergency Lights, Energy Saving Lamps, HVD and DVD Players, Electric Irons, Mixers and so on – all of which ended up to be market leaders, in their respective segments. Our in-depth understanding of market dynamics often gave birth to breakthrough products from our very own Research & Development wing. Besides being the first to launch LED flashlights, our R&D is also credited with the following innovations and patents.
1) Energy saving function in Emergency Lights
2) Dual vent technology patented as “Thermovent” in Energy Saving Lamps
3) High Definition DVD under Trademark HVD
4) The first complete 7.1 Channel Home Theatre System
5) First company to introduce Night Glow technology into LED Flashlights.
6) First company to integrate Intelligent light detection technology into LED flashlights holding international patent in the same.
7) First company in the middle east to introduce Mini-USB charging feature in their flashlights.
Popular demand continues to encourage us to come up with many more innovative and energy efficient products which offer good value for money.Our products are made out of high quality raw materials, are re-serviceable and energy efficient.From the raw materials used to the management of scrap waste , we follow a strict low carbon foot print model in all our factories and down line operations.