Jupiter Group was established in 1989 with the vision of evolving into a multi-brand company that always stays one step ahead of the rapidly changing, technologically progressive times, to provide sustained value for money to the discerning consumer. By combining our strengths of marketing, sales, customer service, warehousing and financial acumen, our expression of business interest has left its indelible mark – as demonstrated through millions of loyal, delighted customers and resultantly, several rewarding ventures.
We first ventured into the distribution of the “Maglite” brand of flashlights (manufactured in USA) and focused our astute marketing skills on this flashlight brand. We soon hit bulls eye, with “Maglite” transforming it into the biggest market grosser in the Middle East. Encouraged by this achievement we turned our attention to another flashlight brand Acculux (manufactured in Germany) – the inventor of rechargeable flashlights. In spite of the brand being a formidable force in the western hemisphere, it had been unsuccessful in penetrating the Middle East market. Once again, we demonstrated our marketing prowess to penetrate and grow the GCC market for Acculux.
Having tasted success with third party brands, we refused to sit back and relax. We drew upon our strengths of market knowledge and consumer insights to pave the way for our own brand. Thus was launched the Britelite range of flashlights. It was history in the making as we created and sustained an enviable brand equity that left the then market leaders stunned.
We soon diversified into the consumer electronics and home appliances segments under a fresh brand – Vinverth. We rolled out a multitude of products not limited to Emergency Lights, Energy Saving Lamps, HVD and DVD Players, Electric Irons, Mixers and so on – all of which are/ would soon be market leaders, in their respective segments.
Our in-depth understanding of market dynamics often gave birth to breakthrough products from our very own Research & Development wing. Besides being the first to launch LED flashlights, our R&D is also credited with the following innovations:
- Energy saving function in Emergency Lights
- Dual vent technology patented as “Thermovent” in Energy Saving Lamps
- High Definition DVD under Trademark HVD
- The first complete 7.1 Channel Home Theatre System
Popular demand continues to encourage us to come up with many more innovative, energy efficient and value for money products.
Our Group Companies
Britelite Middle East FZCO – Jebel Ali, UAE
Britelite Middle East FZCO was established in 2001 to concentrate on R&D and handle Trademarks and Patents. The company is also responsible for spearheading the export business from its offices and warehouse located at Jebel Ali Free Zone. The corporate offices will soon be housed in this sprawling 50,000 sq feet complex.
Showcasing the best – Jupiter Electronics Co. LLC. Branches
With our headquarters in Dubai, we have made our presence bly felt in the UAE. We have six showrooms across the UAE located in Dubai, Sharjah, Abu Dhabi, Fujairah, Ras Al Khaimah & Gayathi. Apart from this, we have a very strong dealer network across the UAE.
All our products are the result of regular market surveys that gauge consumer preferences and market requirements. Our showrooms play in vital role in achieving this objective.
GCC Sales Offices
To ensure sufficient reach and availability to the discerning consumer, we have opened our own offices across the GCC (Oman, Qatar, Kuwait and KSA). We have 7 offices strategically located in Saudi Arabia -punctuated at Dammam, Riyadh and Jeddah and warehouses in Khammis, Tabouk and Buraida and SAKAKA
Jupiter Trading Company
Jupiter Trading Company manages our flagship store at Bay Pride Mall, Marine Drive, Cochin and oversees the whole and retail sales & marketing of our products in different parts of India.
Jupiter Component Makers (India) Pvt. Ltd.
Constructed in a sprawling 5 Acres of land is the 140,000 sq ft futuristic assembly line production facility for both the Britelite and Vinverth lines of products. Christened Jupiter Component Makers (India) Pvt. Ltd, this is an export oriented unit at Coimbatore district in Tamil Nadu.
Jupiter Couriers – India
Jupiter Couriers was established in November 2007 with the intention of revolutionizing the speed and quality of delivery to consumers, even in remote locations. Headquartered in Kerala, plans are underway to expand to Tamil Nadu and Andhra Pradesh shortly. Our courier service is an embodiment of 600 collection centres ,86hubs and four transshipment hubs across the landscape of Kerala which facilitates easy pick up and drop. In Kerala, in addition to handling deliveries for our group companies, the courier network has been opened to the general public effective August 1, 2010.
To achieve flawless executions of our proprietary marketing strategy, we have formed a company, Jupiter Communications which would dedicatedly work towards achieving this goal – To communicate, to persuade and to convince. Here, creation is passion. Jupiter Communications has the facilities to do in-house print, radio, TV campaigns and any type of above/ below the line advertising activities for the brands of Jupiter group. In short, a one-stop solution for all our advertising needs.
Many works from the stables of Jupiter Communications have been award winners and have also been case studies in major universities in the Gulf.